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For Product Makers & Sellers
Blog posts to help you market and sell products you make, curate or retail as gifts.


Giftwrapped by Eve - Autumn Gift Guide 2026
This Autumn Gift Guide brings together a selection of wonderful products from makers and independent sellers. Rather than simply giving you a list of things you can buy, I wanted to introduce you to the people behind the products too - these amazing small businesses are all part of the Giftwrapped by Eve community.

Eve Cale
Oct 9


An Easter Collaboration with Mrs B’s Book Nook – and a Giveaway!
One of my favourite things about running The Greener Gifting Gang is supporting members to grow their businesses in creative ways. This month I’ve been collaborating with Melanie Buttery from Mrs B’s Book Nook, who is part of the membership. Mel runs a lovely book-based business and wanted to give one of her Easter gifts a little more visibility this season. So we teamed up to create some content around it and run a special Easter giveaway to help get more eyes on her product

Eve Cale
Mar 13


Are You Having Enough Conversations in Your Business?
If you run a business, you’ve probably heard the phrase: “If you’ve got a great product, it will sell itself.” It sounds reassuring, almost comforting. All you need to do is have a well-made, high quality product and it will fly off the shelves! But in reality? It’s not quite true. Yes, having a brilliant product absolutely matters, but if people don’t know about what you offer, they won't be able to buy from you! Prefer to listen? Check out Episode 30 of The Greener Gifti

Eve Cale
Mar 11


What I Learned from Winning Small Business Sunday (SBS)
Last month I had the honour of attending the annual Small Business Sunday winners’ event at the ICC in Birmingham and I wanted to share the experience with you, along with a few takeaways that could help your own product business grow. This is a behind-the-scenes look at what happens when you put yourself forward for an opportunity… and why you absolutely should do it too! Prefer listening to reading? Head to Episode 29 of the Greener Gifting Gang podcast. Eve meeting Theo

Eve Cale
Mar 4


5 Simple Ways to Keep Your Product Business Moving During Half Term
Half term can feel like a juggling act! You’re trying to run your business, keep the children entertained, and maybe even grab five minutes to drink a hot cup of tea. It’s not realistic to power through your usual workload — and that’s ok. Instead of trying to do everything, focus on small actions that keep your business ticking over. Here are five things you can do in 10 minutes or less to stay visible and keep momentum going. If you prefer a podcast to a blog, you can list

Eve Cale
Feb 17


February Isn’t Just Valentine’s: Gift Marketing Opportunities You May Be Missing
When people think about February and gifting, Valentine’s Day usually steals the spotlight. Hearts, roses, chocolates — you know the drill.
But if you’re a maker or product-based business, February actually has more gifting opportunities than most people realise. And many of them are perfect for positioning your products as thoughtful, meaningful gifts — without competing in the noisy Valentine’s market.

Eve Cale
Feb 2


Are Seasonal Moments Slipping Past Your Product Business?
Have you ever noticed an occasion coming up, thought “I should do something with that”, and then suddenly it’s over? If you run a product-based business, you’re not alone. Seasonal moments and gifting occasions often pass by quietly, not because your products aren’t suitable, but because it isn’t always obvious how to use them. Let’s look at a really current example. Valentine’s and Galentine’s: More Opportunity Than You Might Think Valentine’s Day (and Galentine’s) are just

Eve Cale
Jan 15


A Simple 5-Minute Exercise to Plan Your Gift Occasion Marketing for the Year Ahead
As the year winds down and Christmas orders slow, it’s tempting to completely switch off from business planning. But this time is actually a brilliant opportunity to give your future self a head start, without spending hours on strategy. All it takes is five minutes and a quick look back. Take 5 minutes to relfect on this year Look back before you plan ahead Instead of asking “What products should I sell next year?”, start with a much more useful question: When did people buy

Eve Cale
Dec 18, 2025


3 Occasions to Promote Your Products as Gifts This November
If you sell giftable products, November is your time to shine. People are planning ahead, ticking off gift lists, and looking for meaningful ideas that stand out. But Christmas isn’t the only reason people are shopping for gifts this month

Eve Cale
Nov 3, 2025


3 Occasions to Promote Your Products This October
Looking for ways to boost sales before Christmas? Here are 3 gift-giving occasions in October you can use to promote your products.

Eve Cale
Sep 30, 2025


3 Occasions to Promote Your Products This September (Beyond Christmas!)
Don’t wait for Christmas! Discover 3 key occasions to promote your products in September, from back-to-school gifting to Father’s Day in Australia and September birthdays.

Eve Cale
Sep 2, 2025


5 Gift Occasions You Can Use to Promote Your Products This Summer
Summer might not be the most obvious gifting season, but it's packed with opportunities for small businesses to stand out, especially if you sell physical products. With a little creativity (and some clever wrapping!), you can turn summer occasions into sales and help customers choose your products to tick that gift off their shopping list. Here are five gift-giving occasions to make the most of this summer: 1. International Friendship Day – 30 July Friendship Day is a lovely

Eve Cale
Jul 24, 2025


5 Reasons Why Plastic-Free Packaging Can Help You Attract Customers
If you’ve been thinking about switching to more eco-friendly packaging, there’s no better time than now, because it’s Plastic Free July. This global movement encourages people (and businesses!) to cut out single-use plastics for the month, and it's the perfect opportunity to take a fresh look at your product packaging. Whether you sell candles, skincare, handmade crafts or thoughtful gifts, how you package your items plays a huge role in how customers see you and remember you

Eve Cale
Jul 18, 2025


Unwrap the Potential: 5 Ways to Use Gift Wrapping in Your Business Right Now
In a crowded marketplace, it can be hard for your product-based business to stand out. But what if you could create a joyful, memorable customer experience before your product is even opened?

Eve Cale
May 15, 2025


Why supporting small is at the heart of what I do
Exciting news for Chippenham’s small business community! I’m thrilled to announce that Support Small UK is launching in the area, and I’m proud to be leading this initiative alongside Laura Hutchings. As a small business owner myself, I know firsthand how important it is to have a strong local network, and this initiative is all about fostering that support. Join Us at the Launch Event To kick off this initiative, we’re hosting a special launch event: Friday, March 28, 2025⏰

Eve Cale
Mar 14, 2025
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