3 Occasions to Promote Your Products This October

Christmas might be the big event on the retail calendar, but if you only promote your products in December, you’re missing out on sales! October brings plenty of reasons why people are already shopping for gifts. Here are three occasions you can use in your marketing this month.

1. Create a “Boo Box” Gift

Halloween isn’t just about sweets and costumes – it’s becoming a gifting occasion too. A “Boo Box” is a fun way to put together a themed bundle of treats, whether that’s for kids over half-term or adults who love an autumnal cosy vibe.

Products you could feature:

• Hot chocolate kits and mugs
  

• Candles and cosy socks
  

• Seasonal treats and stationery
  

• Spooky surprises for little ones
  

Promotion idea: Offer a “Build Your Own Boo Box” bundle or add eco wrapping for October orders.

2. New Parent Gifts

Here’s an interesting fact: 26th September is the most common date of birth in England and Wales. That means a few weeks later in October, lots of families are welcoming new arrivals – and people are shopping for new baby and new parent gifts.

This is a brilliant moment to position your products as:

• Baby keepsakes
  

• Relaxing treats for tired parents
  

• Practical items for everyday family life
  

• Ready-to-gift bundles for friends and family to send
  

Promotion idea: Put together a “Welcome Baby” bundle or highlight how your products make thoughtful gifts for parents adjusting to life with a newborn.

3. October Birthdays

October is another popular month for birthdays, and just like in September, it’s a great opportunity to showcase your products as perfect presents. Shoppers are looking for something that feels thoughtful, special, and ready-to-gift. Showcase your products as:

• Unique e.g. handmade or small-batch
  

• Eco-friendly, appealing to conscious buyers
  

Stress-free gifting - beautifully packaged or wrapped and ready to give

Promotion idea: Share a “Birthday Ready” collection in your shop or offer a giftwrap upgrade to make buying easier for last-minute shoppers.

Final Tip

October is a fantastic month to show up and position your products as gifts before the festive season takes over. By tying your marketing to these occasions, you’ll stay front of mind for your customers and build momentum for Christmas.

• Want help spotting all the opportunities in your business? Book a Gift Opportunity Audit with me. I'll help you uncover the moments you can use to showcase your products as gifts and create a plan to boost your sales.
  

👉Not ready to book yet? Download my free guide: 50 Ideas and Occasions for Using Giftwrapping in Your Business. It’s full of creative, ready-to-use ideas to help you weave gifting into your marketing strategy.