When people think about February and gifting, Valentine’s Day usually steals the spotlight. Hearts, roses, chocolates — you know the drill. But if you’re a maker or product-based business, February actually has more gifting opportunities than most people realise. And many of them are perfect for positioning your products as thoughtful, meaningful gifts — without competing in the noisy Valentine’s market.

Have you ever noticed an occasion coming up, thought “I should do something with that” , and then suddenly it’s over? If you run a product-based business, you’re not alone. Seasonal moments and gifting occasions often pass by quietly, not because your products aren’t suitable, but because it isn’t always obvious how  to use them. Let’s look at a really current example. Valentine’s and Galentine’s: More Opportunity Than You Might Think Valentine’s Day (and Galentine’s) are just a month away....

As the year winds down and Christmas orders slow, it’s tempting to completely switch off from business planning. But this time is actually a brilliant opportunity to give your future self a head start, without spending hours on strategy. All it takes is five minutes and a quick look back. Take 5 minutes to relfect on this year Look back before you plan ahead Instead of asking “What products should I sell next year?” , start with a much more useful question: When did people buy my product as a...