Have you ever noticed an occasion coming up, thought “I should do something with that” , and then suddenly it’s over? If you run a product-based business, you’re not alone. Seasonal moments and gifting occasions often pass by quietly, not because your products aren’t suitable, but because it isn’t always obvious how  to use them. Let’s look at a really current example. Valentine’s and Galentine’s: More Opportunity Than You Might Think Valentine’s Day (and Galentine’s) are ju

As the year winds down and Christmas orders slow, it’s tempting to completely switch off from business planning. But this time is actually a brilliant opportunity to give your future self a head start, without spending hours on strategy. All it takes is five minutes and a quick look back. Take 5 minutes to relfect on this year Look back before you plan ahead Instead of asking “What products should I sell next year?” , start with a much more useful question: When did people bu

If you sell giftable products, November is your time to shine. People are planning ahead, ticking off gift lists, and looking for meaningful ideas that stand out. But Christmas isn’t the only reason people are shopping for gifts this month

Looking for ways to boost sales before Christmas? Here are 3 gift-giving occasions in October you can use to promote your products.

Don’t wait for Christmas! Discover 3 key occasions to promote your products in September, from back-to-school gifting to Father’s Day in Australia and September birthdays.

Summer might not be the most obvious gifting season, but it's packed with opportunities for small businesses to stand out, especially if...