About Giftwrapped by Eve
Helping People and Product Businesses Create More Meaningful, Planet-Friendly Gifting
Hi, I'm Eve Cale, founder of Giftwrapped by Eve.
If you've ever wanted gifting to feel more thoughtful, less wasteful or simply more memorable you're in the right place.
I believe gifting is about far more than ribbon and wrapping paper. Whether you're choosing a present for someone you care about or creating an unforgettable customer experience through your products, thoughtful gifting has the power to help people feel seen, valued and connected.
That belief is at the heart of everything I do through Giftwrapped by Eve.
My Story
I've always loved cards, gifting and wrapping.
Long before Giftwrapped by Eve existed, I was the person who enjoyed the details, choosing the perfect card, adding finishing touches and making the presentation feel just as special as the gift itself.
During maternity leave in 2012, I joined Phoenix Trading, later becoming part of Flamingo Paperie, sharing greetings cards and paper stationery with customers. What began as a flexible opportunity over time became something much bigger.
I discovered that people loved learning creative ways to make gifting feel more personal. That sparked giftwrapping demonstrations, workshops and community events and gradually Giftwrapped by Eve began to take shape.
How Giftwrapped by Eve Evolved
As my business grew, so did my understanding of what people really needed. I saw more people becoming aware of waste and wanting alternatives to single-use wrapping paper and excessive packaging.
At the same time, I began working with handmade businesses and product sellers who wanted their packaging and customer experience to feel more memorable and aligned with their values.
Those two worlds naturally came together.
Today, Giftwrapped by Eve supports:
Gift Lovers who want practical, creative and eco-conscious ways to wrap and gift beautifully.
Giftable Product Businesses who want to use gifting, packaging and thoughtful presentation to help their products stand out and create stronger customer connection.
Because gifting isn't just about how something looks.
It's about how it makes people feel.
What I Believe
I don't believe gifting has to be expensive, complicated or wasteful to feel special.
I believe:
✔ Thoughtful matters more than perfect
✔ Small eco-friendly swaps make a difference
✔ Presentation creates connection
✔ Gifts and packaging tell a story
✔ Businesses can create memorable experiences while being kinder to the planet
My aim isn't perfection, it's helping people feel inspired, creative and confident to do things a little differently.
For Product Businesses
I help giftable product businesses use gifting and presentation more intentionally through:
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The Gift Academy
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Greener Gifting Gang membership
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Gift and visibility audits
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Networking and business support
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Packaging and unboxing guidance
Whether you're selling handmade products, skincare, candles, stationery or gifts, thoughtful presentation can help your business feel more memorable and encourage stronger customer relationships.
For Gift Lovers & Eco Giftwrappers
I also run workshops and share ideas for people who simply love wrapping and gifting more sustainably.
You'll find:
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Eco giftwrapping workshops
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Furoshiki and reusable wrapping ideas
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Seasonal inspiration
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Giftwrapping demonstrations
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Carefully chosen eco-friendly products
Beyond the Wrapping
You may also know me as the host of the Greener Gifting Gang Podcast, where I chat with creative business owners and thoughtful gift givers about gifting, sustainability, entrepreneurship and the stories behind what we do.
I love creating spaces where people can learn, share ideas and feel encouraged to try something new. Because gifting, at its heart, is about connection.
A Few Things I Love
When I'm not wrapping, teaching or podcasting, you'll find me:
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Juggling work and family life. Looking after my family at home in Wiltshire.
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Running. I'm a plodder but I love getting outside and it's often where I have great ideas for the business.
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Singing. I am part of community choir Viva Vocals.
Let's Stay Connected
Whether you'd like support with your product business, want to learn eco-friendly wrapping or simply enjoy thoughtful gifting inspiration, I'd love to welcome you into the Giftwrapped by Eve community.
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