The Gift Academy
with Giftwrapped by Eve
Marketing and Sales Training & Support
to Turn Gifting Into a Growth Strategy
Stop relying on one off sales or your next big product launch to generate product sales. Build your confidence and use your creativity to develop a gift marketing strategy with expert support.
The Gift Academy gives you personalised mentoring support so you can get clarity on the gift opportunities that are right for your audience and develop a strategy that will help you generate product sales on repeat.
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You can see the gift potential.
But what do you do with it?
You’ve started to look at your products differently and you may already be spotting more gifting opportunities. But perhaps you’re now left with more questions than answers.
Which opportunities should I focus on?
Which products should I promote for which occasions?
What should I actually say in my marketing?
How do I turn these ideas into sales rather than just another list of things I could do?
You may also be finding that:
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You rely on customers to realise for themselves when and who your products could make a great gift.
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You’re relying on one-off purchases rather than giving customers more reasons to come back and buy.
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You have lots of products but aren't sure how to make the most of all the different occasions they could be bought for.
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You want more variety in your marketing without constantly creating new products or coming up with new ideas.
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You have plenty of ideas, but struggle to decide what to prioritise and actually put into action.
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The problem isn't a lack of potential.
It's a lack of clarity.
Clarity on which gifting opportunities are right for your products and your customers.
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Clarity on what to focus on first.
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Clarity on how to turn those opportunities into marketing and sales.
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And getting that clarity is much easier when you have someone alongside you to help you see the opportunities, ask the right questions and work out what makes sense for your business.
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That's exactly why I've created The Gift Academy.
Introducing The Gift Academy
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The Gift Academy is a personalised support programme for product makers and sellers who want to make more of the products they already sell by creating more reasons for customers to buy them as gifts.
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It’s for you if you want to get clear on the gifting opportunities in your business, understand which ones are worth focusing on and have someone in your corner to help you turn your ideas into action.
It’s the perfect mix of:
✔ personalised support
✔ practical guidance
✔ clear strategy
✔ and hands-on implementation
So you’re not just learning about how to market your products as gifts, you’re actually working out what makes sense for your products, your customers and your business and putting it into action with support along the way.
Whether you want to identify more occasions your products could be bought for, give existing customers more reasons to come back, make your marketing more relevant to gift buyers or create a clearer plan for making gifting part of your business all year round.
The Gift Academy is where we make it happen.
Alison Purves,
Forever Living
“After attending one of [Eve's] courses, I was able to easily put into practice what I had learned and develop a new audience - parents of university students. In one month, this generated an additional £500-profit for my business."
Melanie Brown
Mel's Little Luxuries
"Eve looked at where gifting could naturally fit into what I already do, not in a forced or gimmicky way, but in a way that actually makes sense for customers and for growth."
Kavita Goswami,
Elara Luxe Candles
“[Eve] is professional, talented, and her attention to detail is incredible. The communication was seamless throughout the process. I highly recommend [Eve] if you want to add a beautiful, premium touch to your gifting!”
What's Included in The Gift Academy?
The Gift Academy support is tailored to you and your business. Here's what's included:
1 hour orientation call
A focused hour-long 1:1 call where we set your goals for the four months and talk through any “homework” or preparation that will help you get the best results.
We’ll also schedule all your initial 1:1 calls so you start the term feeling organised, clear and ready to go.
8 x 60 minute calls
8 hour long calls between October and January to help you give you tailored support and keep you moving towards your goals.
Each call is recorded so you can refer back to your own personal video library.
Unwrap the Potential
Self-Paced Course
4 practical modules to help you identify, package and promote gift opportunities
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Access these in at your own pace and use the workbook to support completing the tasks set.
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WhatsApp Support
Access to a private WhatsApp group with Eve and others in your Gift Academy intake to get support and stay motivated throughout your time in the The Gift Academy. Use the group to ask quick questions in between your sessions.
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Free membership access
You’ll get four months of free access to the Greener Gifting Gang membership alongside your time in The Gift Academy.
This includes the monthly masterclasses, The Gift Connection Networking and the video library giving you even more support
PAY IN FULL BONUS!
2 extra hours support
Get an extra two hours support to help you achieve your goals if you pay in full.
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By the end of the four months you will have:
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Clarity on the gift occasions that best suit your ideal customer and product range
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Enhanced your skills of how to create gift bundles for these occasions
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Increased your confidence of how to promote and sell your giftable products on repeat
Meet Eve, your Gift Academy mentor
Hi I’m Eve Cale, founder of Giftwrapped by Eve, an award-winning business helping product makers and sellers create more reasons for customers to choose their products on repeat.
I bring more than 25 years of experience in marketing, advertising and running my own businesses, along with a degree in Psychology and professional marketing and sales qualifications.
So while gifting is at the heart of what I teach, my approach is rooted in understanding your customer, your products and the marketing opportunities within your business.
Over the years, I’ve helped product businesses look at what they already sell differently, identify new gifting opportunities and turn those ideas into practical marketing and sales actions.
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The Gift Academy brings all of that experience together with hands-on support, guidance and accountability, so you’re not left trying to work out what to do next on your own.
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I’ll help you take a step back, see the opportunities in your products and create a clearer path to making gifting work as part of your sales strategy.
The Gift Academy: October 2026-January 2027
Marketing and sales support, with 1:1 help, hands-on guidance, and a community that keeps you connected and accountable.
Only 5 places available
Includes:
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60 minute Orientation Call to set your goals and priorities (worth £110)
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8 x 60 Minute Coaching Calls with me (worth £880)
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Private WhatsApp Group for questions, feedback and support for the whole term (worth £440)
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Access to Unwrap the Potential Self-Paced Course (worth £297)
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Free Greener Gifting Gang Membership for 4 months alongside your time in The Gift Academy (worth £120)
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Pay in full bonus: an additional 2 x 60 Minute Coaching Calls
Total Value: Over £1,800
Your Investment: £1,600
(4-month payment plan also available)
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Frequently Asked Questions
When does the next intake of The Gift Academy Start?
The next intake runs from October 2026 to January 2027
How do I choose what area of gifting to focus on?
If you already know what you want to work on, brilliant. If not, we’ll decide together during your Orientation Call.
Do I need to know how to wrap to take part?
No wrapping skills aren't essential as we will be focusing on the marketing and sales strategies for selling more of your products as a gift.
You will have access to the video library of wrapping masterclasses in the Greener Gifting Gang membership area during your time in the Academy.
You can also choose to allocate one or more of your coaching hour sessions to learn wrapping skills live or ask questions about packaging.
How long will I have access to the recordings?
You will receive all of your 1:1 session recordings in a private Google Drive folder. You can download or copy these to your own device and keep them forever.
All call recordings will be available for the lifetime of the The Gift Academy programme. If it ever closes or is retired in the future, you will receive at least 30 days notice.
What happens after the four months of The Gift Academy ends?
Your access to all recordings is explained in the question above.
Once your four months in The Gift Academy finishes, the WhatsApp support will close.
Your four months of free access to the Greener Gifting Gang membership will also end at the same time. If you would like continued access to monthly masterclasses, networking, the video library and the membership WhatsApp group you can stay in the membership for £30 per month going forward.
Is The Gift Academy Right for Me?
The Gift Academy is a personalised support programme for product makers and sellers who want to make more of the products they already sell by creating more reasons for customers to buy them as gifts.
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It’s for you if you want to get clear on the gifting opportunities in your business, understand which ones are worth focusing on and have someone in your corner to help you turn your ideas into action.
How much time do I need to take part in The Gift Academy?
Each month you'll have two coaching calls of one hour each.
If you pay in full you will have two additional hours to be taken between October and January.
Outside of the live sessions, I recommend setting aside a couple of hours each week for your actions. This is the important bit that helps you get the best results and makes the most of the coaching calls we have together.
Can I reschedule a coaching call?
Yes, as long as you give at least 24 hours notice. All rescheduled sessions must take place within the four month intake. If you do not attend a session and do not give notice, the session will be marked as used.
Can I get a refund if I change my mind?
Yes. You can request a full refund before the intake begins or within 48 hours of completing your Orientation Call. After that point, refunds are not available as your place reserves time and support for the four months.
If you feel unsure at any stage, please email me at eve@giftwrappedbyeve.com
Further questions?
Contact me directly at eve@giftwrappedbyeve.com