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Are Seasonal Moments Slipping Past Your Product Business?
Have you ever noticed an occasion coming up, thought “I should do something with that” , and then suddenly it’s over? If you run a product-based business, you’re not alone. Seasonal moments and gifting occasions often pass by quietly, not because your products aren’t suitable, but because it isn’t always obvious how to use them. Let’s look at a really current example. Valentine’s and Galentine’s: More Opportunity Than You Might Think Valentine’s Day (and Galentine’s) are ju

Eve Cale
11 hours ago3 min read


A Simple 5-Minute Exercise to Plan Your Gift Occasion Marketing for the Year Ahead
As the year winds down and Christmas orders slow, it’s tempting to completely switch off from business planning. But this time is actually a brilliant opportunity to give your future self a head start, without spending hours on strategy. All it takes is five minutes and a quick look back. Take 5 minutes to relfect on this year Look back before you plan ahead Instead of asking “What products should I sell next year?” , start with a much more useful question: When did people bu

Eve Cale
Dec 18, 20252 min read


How to Wrap Gifts Without Hurting Your Back! 6 top tips from a chiropractor
Simple, practical tweaks we can all make to protect our posture, reduce strain, and actually enjoy our wrapping time.

Eve Cale
Dec 12, 20252 min read


Christmas Gift Wrapping Tips for Odd, Round, and Awkward Shapes
There’s something magical about handing over a beautifully wrapped gift at Christmas, that moment when someone realises you’ve taken that extra bit of care. But wrapping at this time of year can also feel fiddly , repetitive , or downright baffling when you’re staring at an awkwardly shaped present and wondering where to even begin. Have you ever found yourself asking: “How on earth do I wrap a bottle without just sticking it in a bag?” “Can you actually wrap a ball? “How do

Eve Cale
Dec 10, 20253 min read


5 Top Tips for Party Celebrations With Less Plastic Waste
If you’ve ever hosted a party and winced at the bags of rubbish afterwards, you’re not alone. Celebrations, particularly those with children involved all seem to generate piles of single-use plastic. The good news? A few simple swaps can transform your celebrations into something just as joyful, but far kinder to the planet. Here are five easy, impactful ways to celebrate without plastic — inspired by my chats on the Greener Gifting Gang podcast with three incredible female

Eve Cale
Nov 27, 20253 min read


Wrapping with Fabric: my collaboration with Eazywraps
I love finding beautiful, sustainable ways to wrap gifts so when the chance came up to collaborate with Sue Eagle from Eazywraps , I jumped at it. Not only does she create gorgeous furoshiki (fabric wraps), but the story behind them is something really special — and if you haven’t heard it yet, we actually talked all about it on the first podcast episode we recorded together. It’s such a great listen if you want to hear the behind-the-scenes of how Eazywraps began and why S

Eve Cale
Nov 25, 20252 min read


3 Occasions to Promote Your Products as Gifts This November
If you sell giftable products, November is your time to shine. People are planning ahead, ticking off gift lists, and looking for meaningful ideas that stand out. But Christmas isn’t the only reason people are shopping for gifts this month

Eve Cale
Nov 3, 20252 min read


Turn Gift Wrapping From a Chore Into a Skill You Love
We all know how it goes. The ‘ber months roll around and suddenly it’s a mad dash for paper, ribbon, bows and something — anything — that makes the gifts look halfway decent. But instead of repeating the same last-minute scramble next Christmas, imagine this: a cosy afternoon or evening well before December , learning how to wrap confidently, beautifully and without stress — skills you’ll use year after year. That’s exactly why booking an in-person giftwrapping workshop is su

Eve Cale
Oct 13, 20252 min read


3 Occasions to Promote Your Products This October
Looking for ways to boost sales before Christmas? Here are 3 gift-giving occasions in October you can use to promote your products.

Eve Cale
Sep 30, 20252 min read


3 Ways to Use Calligraphy to Elevate Your Gifts
Calligraphy is more than just “pretty writing” - it’s a way to weave intention, beauty, and personality into every gift you give.

Eve Cale
Sep 24, 20252 min read


3 Occasions to Promote Your Products This September (Beyond Christmas!)
Don’t wait for Christmas! Discover 3 key occasions to promote your products in September, from back-to-school gifting to Father’s Day in Australia and September birthdays.

Eve Cale
Sep 2, 20252 min read


How to Switch to Plastic-Free Stationery Without Sacrificing Style or Function
Plastic Free July is the perfect time to take a fresh look at the things we use every day – and for those of us who love a good...

Eve Cale
Jul 29, 20253 min read


5 Gift Occasions You Can Use to Promote Your Products This Summer
Summer might not be the most obvious gifting season, but it's packed with opportunities for small businesses to stand out, especially if...

Eve Cale
Jul 24, 20252 min read


5 Reasons Why Plastic-Free Packaging Can Help You Attract Customers
If you’ve been thinking about switching to more eco-friendly packaging, there’s no better time than now, because it’s Plastic Free July ....

Eve Cale
Jul 18, 20253 min read


Plastic Free Party: Ditch the Balloons and Make Paper Decorations Instead
Planning a party or celebration this Plastic Free July? Whether it’s a birthday, baby shower, pop-up market or just a garden get-together, decorating without plastic can still be colourful, fun and totally festive.

Eve Cale
Jul 11, 20252 min read


Make the Switch: Why Paper Tape is a Game-Changer This Plastic Free July
Plastic Free July is a great time to take a fresh look at the single use plastic in our lives including how we package and wrap our gifts—whether for loved ones or customers. One small but mighty swap that makes a big difference? Ditching plastic tape and switching to paper tape.

Eve Cale
Jul 1, 20252 min read


5 tips for greener Father's Day giftwrapping
Coming up this weekend is Father's Day. If you're getting ready to wrap dad's gift here are my five top tips for being a little greener with how you wrap it.

Eve Cale
Jun 9, 20251 min read


Unwrap the Potential: 5 Ways to Use Gift Wrapping in Your Business Right Now
In a crowded marketplace, it can be hard for your product-based business to stand out. But what if you could create a joyful, memorable customer experience before your product is even opened?

Eve Cale
May 15, 20253 min read


Why supporting small is at the heart of what I do
Exciting news for Chippenham’s small business community! I’m thrilled to announce that Support Small UK is launching in the area, and I’m...

Eve Cale
Mar 14, 20252 min read


Fabulous Fabric: Why I Loved Collaborating with Furoshiki Wrap Company
One of the greatest joys of running Giftwrapped by Eve is connecting with like-minded businesses

Eve Cale
Feb 10, 20252 min read
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