3 Occasions to Promote Your Products This September (Beyond Christmas!)

When it comes to selling giftable products, many businesses wait until Christmas before ramping up their promotions. But don't forget, your customers are shopping for gifts all year round! September is a golden opportunity to boost sales – and with the right angle, you can make your products stand out.

Here are three occasions in September where you can highlight your products and connect with your ideal customers:

1. Back to School & New Term Good Luck Gifts

The back-to-school season is a huge moment for families. Parents are preparing little ones for their first days, teenagers are stocking up for the new term, and students are heading off to university.

This is the perfect time to position your products as:

• Practical gifts like stationery, desk organisers, or home comforts for student halls

• Good luck gifts – small, thoughtful items to show support and encouragement

• Keepsakes that mark the milestone of a new chapter

2. Think International – Father’s Day in Australia & New Zealand

If you sell online, don’t limit your marketing to the UK! In Australia and New Zealand, Father’s Day falls on Sunday 7th September.

This is a brilliant chance to spotlight your products as gifts for dads, whether that’s:

• Grooming and self-care products

• Food and drink treats

• Handmade keepsakes

• Eco-friendly or personalised gift options

3. September Birthdays

Here’s a fun fact: September is one of the most popular months for birthdays. (I’ll let you do the maths on why! 😉).

That means a big portion of your customers will be on the lookout for unique, memorable birthday gifts right now. Highlight how your products:

• Save them time as ready-to-gift options

• Stand out as eco-friendly or handmade alternatives

• Can be easily wrapped for a memorable unboxing moment

Final Tip

You don’t need to wait until Christmas to get more eyes on your products. With the right gift-giving angle, you can create consistent sales all year round.

✨ Want more inspiration? Download my free guide: 50 Ideas and Occasions for Using Giftwrapping in Your Business. It’s full of creative, ready-to-use ideas to help you weave gifting into your marketing strategy.

👉 Learn even more in my FREE Unwrap the Potential online challenge starting 9th September!