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What I Learned from Winning Small Business Sunday (SBS)
Last month I had the honour of attending the annual Small Business Sunday winners’ event at the ICC in Birmingham and I wanted to share the experience with you, along with a few takeaways that could help your own product business grow. This is a behind-the-scenes look at what happens when you put yourself forward for an opportunity… and why you absolutely should do it too! Prefer listening to reading? Head to Episode 29 of the Greener Gifting Gang podcast . Eve meeting Th

Eve Cale
20 hours ago4 min read


5 Simple Ways to Keep Your Product Business Moving During Half Term
Half term can feel like a juggling act! You’re trying to run your business, keep the children entertained, and maybe even grab five minutes to drink a hot cup of tea. It’s not realistic to power through your usual workload — and that’s ok. Instead of trying to do everything, focus on small actions that keep your business ticking over. Here are five things you can do in 10 minutes or less to stay visible and keep momentum going. If you prefer a podcast to a blog, you can li

Eve Cale
Feb 173 min read


February Isn’t Just Valentine’s: Gift Marketing Opportunities You May Be Missing
When people think about February and gifting, Valentine’s Day usually steals the spotlight. Hearts, roses, chocolates — you know the drill.
But if you’re a maker or product-based business, February actually has more gifting opportunities than most people realise. And many of them are perfect for positioning your products as thoughtful, meaningful gifts — without competing in the noisy Valentine’s market.

Eve Cale
Feb 22 min read


Are Seasonal Moments Slipping Past Your Product Business?
Have you ever noticed an occasion coming up, thought “I should do something with that” , and then suddenly it’s over? If you run a product-based business, you’re not alone. Seasonal moments and gifting occasions often pass by quietly, not because your products aren’t suitable, but because it isn’t always obvious how to use them. Let’s look at a really current example. Valentine’s and Galentine’s: More Opportunity Than You Might Think Valentine’s Day (and Galentine’s) are ju

Eve Cale
Jan 153 min read


A Simple 5-Minute Exercise to Plan Your Gift Occasion Marketing for the Year Ahead
As the year winds down and Christmas orders slow, it’s tempting to completely switch off from business planning. But this time is actually a brilliant opportunity to give your future self a head start, without spending hours on strategy. All it takes is five minutes and a quick look back. Take 5 minutes to relfect on this year Look back before you plan ahead Instead of asking “What products should I sell next year?” , start with a much more useful question: When did people bu

Eve Cale
Dec 18, 20252 min read


3 Occasions to Promote Your Products as Gifts This November
If you sell giftable products, November is your time to shine. People are planning ahead, ticking off gift lists, and looking for meaningful ideas that stand out. But Christmas isn’t the only reason people are shopping for gifts this month

Eve Cale
Nov 3, 20252 min read


3 Occasions to Promote Your Products This October
Looking for ways to boost sales before Christmas? Here are 3 gift-giving occasions in October you can use to promote your products.

Eve Cale
Sep 30, 20252 min read


3 Ways to Use Calligraphy to Elevate Your Gifts
Calligraphy is more than just “pretty writing” - it’s a way to weave intention, beauty, and personality into every gift you give.

Eve Cale
Sep 24, 20252 min read


3 Occasions to Promote Your Products This September (Beyond Christmas!)
Don’t wait for Christmas! Discover 3 key occasions to promote your products in September, from back-to-school gifting to Father’s Day in Australia and September birthdays.

Eve Cale
Sep 2, 20252 min read


5 Gift Occasions You Can Use to Promote Your Products This Summer
Summer might not be the most obvious gifting season, but it's packed with opportunities for small businesses to stand out, especially if...

Eve Cale
Jul 24, 20252 min read


5 Reasons Why Plastic-Free Packaging Can Help You Attract Customers
If you’ve been thinking about switching to more eco-friendly packaging, there’s no better time than now, because it’s Plastic Free July ....

Eve Cale
Jul 18, 20253 min read


Unwrap the Potential: 5 Ways to Use Gift Wrapping in Your Business Right Now
In a crowded marketplace, it can be hard for your product-based business to stand out. But what if you could create a joyful, memorable customer experience before your product is even opened?

Eve Cale
May 15, 20253 min read


Why supporting small is at the heart of what I do
Exciting news for Chippenham’s small business community! I’m thrilled to announce that Support Small UK is launching in the area, and I’m...

Eve Cale
Mar 14, 20252 min read
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