Unwrap the Potential: 5 Ways to Use Gift Wrapping in Your Business Right Now

Eve Cale
May 15
3 min read

In a crowded marketplace, it can be hard for your product-based business to stand out. But what if you could create a joyful, memorable customer experience before your product is even opened? That’s exactly what thoughtful, eco-friendly gift wrapping can do — and it’s an untapped opportunity for many small businesses.

I'm Eve Cale, founder of Giftwrapped by Eve, and I’m here to help you unwrap the potential of gift wrapping. Whether you're selling skincare, books, handmade crafts or curated gift boxes, a few small tweaks to your packaging could make a big difference.

Here are 5 practical ways you can use gift wrapping to boost your business — starting today.

Why Gift Wrapping?

Gift wrapping isn’t just about aesthetics — it’s a powerful marketing tool. The UK gift market is worth billions, and consumers are actively seeking out beautiful, thoughtful, and sustainable options. Gift wrapping can:

Spark joy and excitement
Add a layer of surprise and mystery
Reward loyal customers
Offer extra value without discounting your products

With that in mind, here are 5 simple but impactful ideas you can try.

1. Wrap Your Product Samples

If you send out samples, wrap them up beautifully. Even something small can feel like a treat when it's presented well. It shows care and attention to detail, and helps your brand stay memorable.

2. Include Gift-Wrapped Loyalty Treats in Orders

Thank your repeat customers with a small, wrapped gift. It could be a mini product, a sample of something new, or even a personalised note. This turns a regular order into a delightful surprise — and builds loyalty fast.

3. Create Themed or Seasonal Gift Bundles

Think beyond single products. Curate small collections around occasions — birthdays, self-care nights, new mum gifts, or Christmas treats. Wrap them together with a seasonal or themed touch. This adds perceived value and makes buying easier for your customers. Need some help thinking of occasions, download my free resource of 50 ideas!

4. Offer Gift Vouchers with Wrapping Options

Gift vouchers are convenient — but not always exciting to receive. Add a wrapped version of your gift voucher so it feels more special. It could be presented in a mini gift bag, an envelope with ribbon, or a reusable pouch.

5. Add a Gift Wrapping Service

Let customers choose gift wrapping at checkout or at your stall. Whether it’s for birthdays, Christmas, or just because — people love being able to send a wrapped gift directly. This small add-on can increase average order value and attract new types of buyers.

Real-Life Results

Some of my clients have used these ideas to grow their businesses:

Rachel’s 3 Rs added seasonal bundles and saw more engagement online.
Mrs B’s Book Nook created mystery-wrapped reading boxes — perfect for bookworms!

Want More Help?

You don’t have to figure it all out alone. Check out my Unwrap the Potential mini course — designed to help product-based businesses create and promote themed gift bundles. It comes with 3 months of free access to the Greener Gifting Gang, where you’ll get community support and live feedback.

👉 Learn more: giftwrappedbyeve.com/unwrap-the-potential-course