An Easter Collaboration with Mrs B’s Book Nook – and a Giveaway!
- Eve Cale
- 21 hours ago
- 3 min read
One of my favourite things about running The Greener Gifting Gang is supporting members to grow their businesses in creative ways. This month I’ve been collaborating with Melanie Buttery from Mrs B’s Book Nook, who is part of the membership.
Mel runs a lovely book-based business and wanted to give one of her Easter gifts a little more visibility this season. So we teamed up to create some content around it and run a special Easter giveaway to help get more eyes on her products.
It’s a simple idea, but collaborations like this can be incredibly powerful for small businesses.
The Easter Book Box Giveaway
To celebrate our collaboration, Mrs B’s Book Nook is giving away a beautiful Easter Book Box — perfect if you’re looking for a non-chocolate Easter gift this year.
Inside the box you’ll find:
An Easter magic painting book
Easter activity sheets
Stickers and coloured pencils
A few extra surprises
And everything is beautifully wrapped by Eve
It’s a lovely little bundle designed to keep children entertained while making Easter feel special — without adding to the chocolate mountain many families already have at this time of year.
If you’d like to be in with a chance of winning, you can enter via the social links below.
Why Non-Chocolate Easter Gifts Are So Popular
Chocolate will probably always be part of Easter, but more and more people are looking for alternative gifts as well. Parents often say their children already receive plenty of sweets from family and friends, so something different can be a really welcome surprise.
A thoughtful non-chocolate gift can:
Last longer than a chocolate egg
Encourage creativity or play
Work well as part of an Easter basket or gift bundle
And of course, when it’s beautifully wrapped, it instantly feels even more special.
Book Inspiration from Mel
If you’re looking for inspiration this year, here are a few ideas from Mel's Usborne book range that work really well:
With Mel's Easter book boxes she helps you choose the right book for the age and interests of the child you are buying for and each box also includes themed activities and extra surprises! Contact Mel directly to arrange this service.
Why I Love Doing Collaborations Like This
This collaboration came about because Mel is part of my Greener Gifting Gang membership, where I help product-based businesses think creatively about gifting and packaging.
Sometimes all a great product needs is a little extra storytelling and visibility.
By creating content around the gift, sharing it with my audience, and running a giveaway together, we’re able to:
introduce Mel’s book products to new people
create seasonal content that’s useful and shareable
highlight a thoughtful gift idea for Easter
It’s a win for everyone — including the lucky giveaway winner!
Fancy Collaborating Together?
If you sell giftable products, collaborations like this can be a brilliant way to get your products in front of new audiences. These types of collaborations are included inside my Greener Gifting Gang membership, but I also run them with non-members on a paid basis too.
And if you’re not quite ready for a collaboration yet but want more inspiration for how gifting could work in your business…
You can download my useful guide on the freebies page:
It’s packed with ideas to help you start thinking about when and how gifting can help your products stand out.
Because sometimes the right gift idea — packaged beautifully — is all it takes to turn a simple product into something memorable.
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