If you run a business, you’ve probably heard the phrase: “If you’ve got a great product, it will sell itself.” It sounds reassuring, almost comforting. All you need to do is have a well-made, high quality product and it will fly off the shelves! But in reality? It’s not quite true. Yes, having a brilliant product absolutely matters, but if people don’t know about what you offer, they won't be able to buy from you! Prefer to listen? Check out Episode 30 of The Greener Gifti